DARA
Buyer Intelligence
Find people and companies showing real buying intent, identify visitors on your website, build persistent audiences, and activate those audiences while the buying window is still open.
AI Systems for Revenue & Operations
Turn AI Into Revenue.
Craftsman AI builds the intelligence, agents, and infrastructure companies need to identify demand, engage opportunities, and automate real work.
- Find in-market buyers with DARA.
- Deploy AI agents for critical revenue workflows.
- Make your software Agent Ready.
DARA / Audience workspaceDemo workspace · synthetic data
The Craftsman AI Platform
Three systems. One path from demand to action.
Most companies do not have an AI problem. They have a gap between the data they already have, the opportunities appearing around them, and the work their teams have time to complete.
Craftsman AI closes that gap with three focused products.
AI Agents
Revenue Execution
Deploy purpose-built AI agents to reactivate dormant leads, respond to new inquiries immediately, and handle inbound conversations when your team cannot.
Agent Ready
AI Infrastructure
Turn your existing software, workflows, and business logic into secure tools that AI agents can discover and use.
DARA · Buyer Intelligence
Find the buyers already showing intent.
Most marketing starts after someone fills out a form.
DARA starts earlier.
Build audiences from off-site buying signals, identify people visiting your website, and turn those signals into contacts your team can actually activate.
- B2B and B2C buyer-intent audiences
- Keyword, topic, product, and competitor intent
- Persistent audiences that can be refreshed as demand changes
- Website visitor identification through one DARA tracking snippet
- Contact materialization and audience management
- Direct GoHighLevel activation and record export
DARA / Contact intelligenceDemo workspace · synthetic data
From Signal to Action
Know where demand is forming. Then act on it.
Find Demand
Surface people and companies researching the products, services, categories, and competitors that matter to your business.
Build the Audience
Combine intent with company, people, location, demographic, and other targeting criteria to define exactly who you want to reach.
Identify
Turn eligible anonymous website traffic into usable contact and audience intelligence through DARA visitor identification.
Activate
Move qualified audiences into GoHighLevel or export the records for your existing sales and marketing workflows.
Engage
Use your team, your existing systems, or Craftsman AI agents to start the conversation while interest is still active.
AI Agents · Revenue Execution
Put AI on the revenue workflows your team drops most often.
AI should not create more dashboards for your team to manage.
It should do useful work.
Craftsman AI agents are designed around specific revenue workflows where speed, consistency, and follow-up matter.
From inquiry to a next step
Illustrative SMS conversation · fictional participants
Demo team
Lead response & booking
- AI assistant: Hi Jordan, this is the demo team’s AI assistant. Thanks for your inquiry. What would you like help with?
- Prospective customer: I’d like an estimate for home insulation.
- AI assistant: Happy to help arrange that. Would you prefer a morning or afternoon call?
- Prospective customer: Tomorrow morning works for me.
- AI assistant: I’ll pass that preference to the team so they can confirm a time.
Morning call requested · awaiting confirmation
Workflow example, not a messaging-app screenshot or delivery guarantee.
Turn old leads back into conversations.
Re-engage dormant CRM contacts with AI-powered SMS conversations designed to uncover renewed interest and move qualified opportunities back into your pipeline.
Respond while the lead is still paying attention.
Engage new inbound leads immediately, qualify the opportunity, answer common questions, and move the conversation toward the next step.
Never let a valuable call disappear after hours.
Handle inbound calls when your team is unavailable, capture intent, answer common questions, summarize the conversation, and route the right follow-up.
Agent Ready · AI Infrastructure
Make your software usable by AI agents.
The next generation of customers will increasingly interact with software through AI.
Agent Ready helps software companies expose the right product capabilities to AI agents without rebuilding the underlying application.
We turn existing workflows into authenticated, tenant-aware tools that agents can discover and execute through modern agent infrastructure such as MCP.
- Up to five tools or workflows
- Tenant-aware authentication
- MCP endpoint
- Connection to up to three supported agent platforms
- Production-focused implementation
Built Around Real Business Problems
AI is most valuable when the workflow is clear.
BUYER INTENT
Know which buyers are actively researching what you sell.
WEBSITE VISITOR IDENTIFICATION
Turn eligible anonymous website traffic into actionable contact intelligence.
DATABASE REACTIVATION
Create new opportunities from contacts already sitting in your CRM.
SPEED-TO-LEAD
Engage inbound leads before response time kills intent.
AI VOICE
Cover important phone conversations when your team cannot.
AI SYSTEMS
Build AI into the systems and workflows that already run your business.
Where We Work
Built for businesses where timing and follow-up affect revenue.
Craftsman AI works best in businesses with meaningful customer value, active demand, fragmented follow-up, or complex sales workflows.
- Home Services
- Healthcare
- Financial Services
- Agencies
- High-Ticket Sales
- Multi-Location Businesses
Built around real systems, not AI theater.
REAL PRODUCT CAPABILITIES
We market what the software actually does today—not a roadmap disguised as a feature list.
HUMAN CONTROL
AI can execute workflows, but your team remains in control of the customer relationship and important business decisions.
BUILT TO INTEGRATE
Craftsman AI is designed to work alongside the systems your company already uses rather than forcing a complete replacement.
Find the revenue your current systems are missing.
See how Craftsman AI can help identify demand, engage more opportunities, or make your software ready for the agent economy.