Turn old leads back into conversations.
Use AI-powered SMS conversations to re-engage dormant contacts already sitting in your CRM.
Ideal for:
- aged leads
- stalled estimates
- old inquiries
- inactive prospects
- past customers
- dormant databases
AI Agents · Revenue Execution
Put AI on the revenue workflows your team drops most often.
Craftsman AI agents are built around specific business outcomes: re-engage dormant leads, respond to new inquiries faster, and cover important inbound conversations when your team cannot.
From inquiry to a next step
Illustrative SMS conversation · fictional participants
Demo team
Lead response & booking
- AI assistant: Hi Jordan, this is the demo team’s AI assistant. Thanks for your inquiry. What would you like help with?
- Prospective customer: I’d like an estimate for home insulation.
- AI assistant: Happy to help arrange that. Would you prefer a morning or afternoon call?
- Prospective customer: Tomorrow morning works for me.
- AI assistant: I’ll pass that preference to the team so they can confirm a time.
Morning call requested · awaiting confirmation
Workflow example, not a messaging-app screenshot or delivery guarantee.
Your team does not need another AI dashboard.
Most businesses already have leads, customers, conversations, and opportunities moving through their systems.
The problem is execution.
Old leads sit untouched.
New leads wait too long for a response.
Calls arrive after hours.
Follow-up becomes inconsistent.
Craftsman AI agents are designed to operate directly inside those gaps.
Three agents
Respond while the lead is still paying attention.
Engage new inbound leads quickly, handle the first conversation, answer common questions, and help move qualified opportunities toward the next step.
Ideal for:
- website leads
- paid campaign leads
- landing-page inquiries
- appointment requests
- inbound sales leads
Cover important calls when your team cannot.
Handle inbound and after-hours calls, understand why the person is calling, answer supported questions, capture details, and route the conversation for appropriate follow-up.
Ideal for:
- after-hours coverage
- missed-call reduction
- inbound qualification
- basic FAQ handling
- message capture
Focused Workflows
The agent starts with the job, not the technology.
Craftsman AI does not begin with a generic chatbot and ask where it might fit.
Each agent starts with a specific operational problem and is designed around the inputs, rules, handoffs, and outcomes required for that workflow.
That keeps implementation focused and makes it easier for your team to understand what the agent should—and should not—do.
Automate the repetitive conversation. Keep people in control of the important decisions.
AI agents should help teams respond consistently and quickly without pretending every conversation should be fully automated.
The right implementation defines:
- what the agent can handle
- what information it can use
- what actions it can take
- when a human should take over
- how the conversation is recorded
- what happens next
How it fits
- 01Lead or Call
- 02AI Agent
- 03Qualification / Conversation
- 04Next Step
- 05Human Team / Workflow
The goal is not to replace the customer relationship.
The goal is to make sure important opportunities receive a useful response instead of disappearing because your team was busy, offline, or focused somewhere else.
Intelligence + Execution
DARA finds demand. AI agents help work it.
The two products solve different parts of the revenue workflow.
DARA helps identify and organize buyers showing intent.
Craftsman AI agents help execute conversations and follow-up workflows.
Used together, they can create a more complete path from demand signal to customer conversation.
FAQ
Frequently asked questions
Are Craftsman AI agents general-purpose chatbots?
No. The agent products are designed around specific workflows such as lead reactivation, inbound lead response, and voice coverage.
Can the agent replace my sales team?
That is not the goal. Agents are best used to improve speed, coverage, consistency, and repetitive workflow execution while people remain responsible for important customer and business decisions.
Does an AI agent talk to customers directly?
Depending on the workflow, yes. Database Reactivation and Speed-to-Lead use conversational messaging workflows. AI Voice is designed for supported inbound phone interactions.
Can I use only one agent?
Yes. Each agent can be deployed around a specific business need.
Can DARA and AI Agents work together?
Yes. DARA and AI Agents are separate Craftsman AI products that can support complementary intelligence and engagement workflows.
Give every valuable opportunity a response.
Tell us where leads, calls, or follow-up are falling through the cracks. We'll help determine whether an AI agent fits the workflow.