BUILD AUDIENCES
Create audience strategies around people showing direct interest through your own site.
DARA Visitor Identification
Your website traffic should be more than a number.
DARA helps turn eligible anonymous website activity into actionable contact intelligence so your team can understand more of the demand already reaching your site.
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Beyond Website Analytics
Analytics tell you what happened. Revenue teams need to know who may be behind the activity.
Most website analytics stop at sessions, page views, traffic sources, and conversion events.
That is useful for understanding performance, but it does not always help a sales or marketing team determine which people or businesses may already be evaluating what they sell.
DARA adds an identity layer to eligible website activity so that more of your existing traffic can become usable revenue intelligence.
One DARA Tag
Install once. Let DARA manage the identity workflow.
Customers install one DARA tracking snippet across their website.
That single implementation gives DARA the first-party event layer it needs while allowing Craftsman AI to manage the configured visitor-identification provider behind the scenes.
- 01Install the DARA tag
- 02Capture first-party website activity
- 03Send eligible activity through the configured identity process
- 04Resolve visitors when identity is available
- 05Make identified contacts available in DARA
- 06Use those contacts in audience, export, and activation workflows
You should not have to manage multiple tracking scripts and identity vendors.
DARA is designed to simplify the implementation.
Your team installs one DARA snippet.
Craftsman AI manages the supporting visitor-identification configuration for the website so the customer experience stays inside DARA rather than requiring separate provider dashboards and scripts.
- One customer-facing DARA snippet
- First-party DARA tracking
- Managed provider configuration
- Installation verification
- Website setup lifecycle
- Identified visitors returned to DARA
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Website Intent
Turn site activity into something your revenue team can use.
When an eligible visitor can be resolved, DARA connects that identity to the broader contact and audience experience.
That means website activity does not have to live in a separate analytics silo.
- 01Website Visit
- 02First-Party Event
- 03Identity Resolution
- 04Contact Intelligence
- 05Audience / Export / Activation
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What you can do with identified visitors
PRIORITIZE FOLLOW-UP
Use website activity as another signal when deciding where sales and marketing attention should go.
EXPORT CONTACTS
Move eligible contact records into other approved workflows.
ACTIVATE
Use supported DARA activation paths such as GoHighLevel.
Identification is a signal, not a promise that every visitor becomes a contact.
Visitor identification depends on whether an eligible identity can be resolved.
DARA does not promise universal identification, a fixed match rate, or complete identity coverage across every visitor.
The value comes from adding another useful source of buyer intelligence to the demand signals your team already uses.
Use cases
HIGH-INTENT SERVICE PAGES
Understand more about visitors reaching pages tied closely to purchase intent.
CAMPAIGN LANDING PAGES
Add identity intelligence to traffic generated by paid or outbound campaigns.
PRODUCT INTEREST
Recognize eligible visitors evaluating specific products, services, or solution categories.
RETURNING INTEREST
Use repeat website activity as additional context around an existing contact or audience.
One Buyer Intelligence Platform
Website intent is more valuable when it lives beside the rest of your demand data.
Visitor identification is part of the broader DARA buyer-intelligence system.
DARA combines:
- Off-site buyer intent
- Website intent
- Audience definitions
- Contact materialization
- Audience refresh
- Activation
- Export
Add visitor identification to your DARA program.
Visitor identification is available through DARA identity add-ons and selected corporate DARA plans.
FAQ
Frequently asked questions
Can DARA identify every person who visits my website?
No. Identity resolution depends on whether an eligible visitor can be matched through the configured visitor-identification process.
Do I need to install multiple scripts?
The intended customer setup is one DARA tracking snippet. Craftsman AI manages the supporting provider configuration behind that implementation.
Does visitor identification replace Google Analytics or other web analytics?
No. Traditional analytics and DARA solve different problems. Analytics focuses on aggregate website behavior. DARA adds identity-oriented buyer intelligence where eligible resolution is available.
What happens after a visitor is identified?
Eligible identified visitors can become contact intelligence inside DARA and participate in supported audience, export, and activation workflows.
Can identified visitors be sent to GoHighLevel?
DARA supports GoHighLevel as its current primary direct CRM activation path, subject to the customer's connected workspace and applicable audience workflow.
Is visitor identification available without buyer intent?
Yes. DARA includes visitor-identification-focused commercial options, including DARA Identity and identity add-ons for applicable plans.
Your website is already creating demand signals.
DARA helps you understand more of them and turn eligible visitor activity into usable revenue intelligence.