DARA combines buyer-intent data, website visitor identification, audience building, and activation in one platform—so your team knows who to target before the buying window closes.
People research products.
Companies compare vendors.
Buyers visit websites, evaluate competitors, and explore solutions long before they raise their hand.
Traditional lead generation captures a small fraction of that activity.
DARA is built to help you find and organize the demand forming before the form fill.
Build audiences around the topics, products, categories, keywords, and competitors buyers are actively researching.
DARA supports both business and consumer audience creation so targeting can match the way your market actually buys.
Your website already attracts people evaluating your company.
DARA helps turn eligible anonymous website activity into usable audience and contact intelligence so your team can recognize more of the demand already reaching you.
Start with the buying signal, then narrow the market using the firmographic and professional criteria that matter to your sales motion.
Target companies researching your category.
Focus on specific company characteristics.
Identify the relevant roles or decision-makers.
Narrow the audience geographically.
Start with what consumers are actively researching, then shape the audience around the locations and demographic characteristics relevant to your offer.
DARA audiences are persistent definitions.
You can build an audience, preview its estimated size, materialize contacts, and refresh it as new people and companies enter the market.
Understand the approximate audience opportunity before materializing contacts.
Turn the audience definition into actionable contact records.
Update audiences as new intent appears.
Keep contacts organized around the audiences and signals that created them.
Analytics can tell you that someone visited.
DARA is designed to help turn eligible website activity into actionable contact intelligence.
Install one DARA snippet across your site.
DARA manages the underlying tracking and visitor-identification setup so identified visitors can flow back into the same system you use for your broader audiences.
Buyer-intent audiences and identified website visitors ultimately need to become usable data.
DARA materializes eligible results into contacts that can be reviewed, organized, exported, and activated.
Once an audience is ready, DARA helps move those contacts into the systems where revenue work actually happens.
Send eligible audience contacts directly into your connected GoHighLevel environment.
Export audience records for use in additional sales and marketing workflows.
DARA brings several traditionally disconnected workflows into one product experience:
The goal is simple:
Spend less time assembling lists and more time acting on current demand.
Prioritize the accounts and buyers showing the strongest current demand signals.
Build campaigns around active market behavior instead of static demographic lists alone.
Create targeted audiences and activation programs for client campaigns.
Focus outreach resources on buyers more likely to be actively evaluating a purchase.
Need higher volumes, visitor identity, or a tailored buyer-intelligence program?
Corporate DARA plans start at $3,500/month.
$995/month
10,000 audience contacts
$1,995/month
50,000 audience contacts
$2,995/month
150,000 audience contacts
DARA is Craftsman AI's buyer-intelligence platform. It combines buyer-intent data, website visitor identification, audience creation, contact intelligence, and activation.
Yes. B2B audiences can combine intent, company, people, and location criteria. B2C audiences can combine intent, location, and demographic criteria.
DARA connects to third-party data providers and organizes available intent signals inside the DARA audience-building experience.
Yes. DARA supports an audience-preview stage so you can understand the estimated opportunity before materializing contacts.
Customers install one DARA tracking snippet. DARA manages its first-party tracking and the configured visitor-identification provider so eligible visitors can become usable contact intelligence.
No. Visitor identification depends on whether an eligible identity can be resolved.
GoHighLevel is currently the primary direct CRM activation supported by DARA. Audience records can also be exported.
DARA itself is focused on buyer intelligence and activation. Craftsman AI's separate AI Agent products can be used for workflows such as database reactivation and speed-to-lead engagement.
Tell us what you sell and who you want to reach. We'll show you how DARA can turn active demand into an actionable audience.