Craftsman AI
DARA Pricing

Buyer intelligence that scales with your market.

Start with self-service audience access or build a larger buyer-intelligence and visitor-identification program with our team.

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Self-Serve DARA

Build and activate buyer-intent audiences on your own.

Self-service plans are designed for teams that want direct access to DARA audience building, contact materialization, export, and activation.

DARA Access

 $995 /month

10,000 audience contacts per month

A focused starting point for companies ready to add buyer-intent audiences to their revenue workflow.

  • DARA audience builder
  • B2B and B2C intent targeting
  • Audience preview
  • Contact materialization
  • Audience refresh
  • Contact export
  • GoHighLevel activation
Most Popular

DARA Growth

 $1,995 /month

50,000 audience contacts per month

For teams running buyer-intent campaigns consistently across multiple audiences or markets.

  • Everything in Access
  • 50,000 monthly audience contacts
  • More room for multiple active audiences
  • Audience refresh
  • Export and GoHighLevel activation

DARA Scale

 $2,995 /month

150,000 audience contacts per month

High-volume buyer-intent access for organizations running larger or more frequent audience programs.

  • Everything in Growth
  • 150,000 monthly audience contacts
  • Higher-volume materialization
  • Audience refresh
  • Export and GoHighLevel activation
Visitor Identification

Add website visitor identity to your DARA plan.

Extend a self-service DARA plan with visitor-identification capacity for eligible traffic reaching your website.

DARA Identity Add-on

 $795 /month

5,000 identity resolutions per month

Add visitor identification for teams with focused website traffic and identity needs.

DARA Identity Plus Add-on

 $1,495 /month

25,000 identity resolutions per month

Higher visitor-identification capacity for sites and campaigns generating larger traffic volumes.

Corporate DARA

Larger programs for companies that need more data, identity, or support.

Corporate DARA programs are designed for organizations that need larger audience volumes, visitor identity, guided implementation, or tailored commercial terms.

DARA Identity

 $3,500 /month

A dedicated visitor-identification program for organizations focused primarily on understanding and activating eligible website traffic.

15,000 identity resolutions per month

DARA Buyer Intent

 $5,000 /month

100,000 audience contacts per month

A larger buyer-intent program for organizations building substantial audience and outbound activation strategies.

DARA Buyer Intelligence

 $7,500 /month

250,000 audience contacts per month

25,000 identity resolutions per month

Combine high-volume buyer intent and website identity in one broader buyer-intelligence program.

DARA Enterprise

Starting at$12,500 /month

Custom audience volumes, identity capacity, implementation, and commercial terms for enterprise requirements.

What counts toward my audience allowance?

DARA audience plans are based on new contact records released into your workspace through audience materialization during your billing period.

Refreshing existing contacts does not create a new contact allowance event simply because the record was updated.

What is an identity resolution?

An identity resolution occurs when DARA's configured visitor-identification process successfully resolves an eligible website visitor into usable identity data.

FAQ

Questions about DARA

Can agencies use DARA?

Yes. Agencies can use DARA to create and activate audiences for client programs. Larger agency or multi-client requirements may require a tailored commercial arrangement.

Is website visitor identification included in Access, Growth, or Scale?

Visitor identification is available through DARA identity add-ons or the applicable corporate buyer-intelligence plans.

Not sure which DARA plan fits?

Tell us how many audiences you want to build, how much contact volume you need, and whether website visitor identification is part of your strategy.